May 04, 2016TooManyBooks rated this title 4 out of 5 stars
Explains how the brain functions creatively. New ideas are generated more frequently when people are interacting with other people. Interaction can be on a very casual basis, as in just talking to someone you are standing in line next to, or more deliberate, as in a company like Pixar, where office space is designed to create lots of opportunities to interact with other people.
Writing style reminded me of Malcolm Gladwell, especially I. The book Blink.
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Imagine