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Book, 2017
Current format, Book, 2017, , Available .
Book, 2017
Current format, Book, 2017, , Available . Offered in 0 more formats
The founder of Tough Mudder - the world's greatest obstacle course races - takes us inside his unconventional company and reveals the secret to exponential growth is to turn your customers into tribes. Will Dean has created not only a revolutionary business model but a true phenomenon: a true global tribe. His book reveals, among other things: why challenge, not competition, is the key to inspiring communities and how to constantly innovate to stand out in a crowded market.
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